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Coral Technology and Context Science Announce
Strategic Partnership

Powering the Future of Linear and Streaming Business Operations

New York, NY — April 22, 2025 — Coral Technology, a leading provider of SaaS products for media content distribution and finance teams, today announced a strategic partnership with Context Science, a premier consulting firm renowned for its deep industry expertise in the media and entertainment sector. This collaboration marks a bold step forward in delivering unified, scalable, and intelligent solutions for data-driven revenue management across SVOD, TVOD, FAST and traditional linear businesses.

The partnership combines the strengths of Coral Technology's flagship product, the Coral MSP AI-enhanced cloud platform that connects teams and automates complex financial functions, with Context Science’s deep strategic advisory capabilities. By joining forces, the two companies aim to empower media businesses with a seamless experience that optimizes operations, eliminates silos, and accelerates a data-driven future with real-time visibility across content distribution and financial operations.

“We are thrilled to partner with Context Science and its founder, Mike Sid, who brings unparalleled insight and experience to the media and entertainment industry,” said Alex Kulick, Chief Technology Officer for Coral MSP. “Mike's visionary leadership will be key in guiding our platform evolution to meet the growing needs of content-driven businesses. Together, we are building a single workflow ecosystem that drives efficiency, growth, and a competitive edge for our customers.”

Context Science’s team has long been a trusted advisor to leading media companies, known for its precision, strategic depth, and impact. With this partnership, it will help Coral scale its platform impact across content monetization, lifecycle management, and performance analytics.

“The Coral MSP is a powerful platform that sits squarely at the intersection of operational agility and business intelligence,” said Mike Sid, Founder and Managing Partner at Context Science. “By pairing Coral’s technology with our long experience with data, we’re giving media leaders the tools and insights to win in a fragmented, fast-moving distribution landscape.”

This strategic alliance represents a shared commitment to innovation and transformation, helping clients move faster, smarter, and more confidently into the next phase of their content distribution journeys.

About Coral MSP

Coral MSP is a SaaS platform purpose-built for the digital media and entertainment industry. The platform enables end-to-end workflow management across financial operations including billing, reporting, sales enablement, and performance analytics. Coral MSP is designed to eliminate silos, enhance collaboration, and drive measurable results for SVOD, TVOD, FAST, and traditional linear distribution businesses. Learn more at coralmsp.com.

About Coral Technology

Founded in 2014, Coral Technology is a premier MediaTech firm delivering scalable software products and custom solutions for the global Media and Entertainment industry. With deep expertise in content distribution, finance, and operational systems, Coral helps leading media companies streamline workflows, modernize legacy infrastructure, and drive ROI through digital transformation. Visit LinkedIn: Coral Technology.

About Context Science

Context Science is a boutique consulting firm specializing in media and entertainment strategy, operations, and growth advisory. Led by industry veteran Mike Sid, Context Science helps companies solve complex business challenges through context-rich analysis, strategic foresight, and hands-on execution. In 2008, Mike founded Mediamorph—setting the gold standard for digital distribution management for studios, streaming services and television networks, before its acquisition by Whip Media in 2019. Learn more at Context Science.

Media Contact

Natasha Matskovich
Chief Operating Officer
natasha@coralteq.com
201.220.5376